TY  - BOOK
AU  - Sparks,Glenn G.
TI  - Media effects research: a basic overview 
SN  - 9781111344450 (pbk.)
PY  - 2013///
CY  - Boston, MA.
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  - Social aspects
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -