TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John
AU  - Strickland,Alonzo J.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 0071107576
PY  - 2007///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -