TY  - BOOK
AU  - Seitel,Fraser P.
TI  - The practice  of public relations
SN  - 9780136088905 (pbk.)
U1  - 659.2 22
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall/Pearson
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index; What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career
ER  -