Cases in marketing management and strategy :  an Asia-Pacific perspective / 
John A. Quelch ... [et al.]. 
 - Singapore :  Simon & Schuster (Asia),  1996. 
 - xi, 507 p. :  ill. ;  24 cm. 
<br/><br/> Published simultaneously by: Singapore : Asia Pacific Marketing Federation ; Prentice-Hall. 
<br/><br/><label>ISBN: </label>0135770572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Asia<br/>Marketing--Management.--Pacific Area