TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273711568 (pbk.)
PY  - 2008///
CY  - Harlow, England
PB  - Financial Times Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing; Includes bibliographical references and index
ER  -