Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler ... [et al.]. 
 - 5th European edition. 
 - Harlow, England :  Financial Times Prentice Hall,  c2008. 
 - xxxv, 1020 p. :  col. ill. ;  28 cm. 
<br/><br/> Edition for U.S. published under: Principles of marketing / 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273711568 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.