Global marketing management :  cases and readings / 
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. 
 - 2nd ed. 
 - Reading, Mass. :  Addison-Wesley,  c1992. 
 - xi, 751 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Multinational marketing management. c1988. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0201542803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.<br/>Export marketing--Management.