TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising and promotion management
T2  - McGraw-Hill series in marketing
SN  - 0071002782 (International ed. : pbk.)
U1  - 659.111 19
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographies and index
ER  -