Rossiter, John R. Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill, 1987. - 649 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . Includes bibliographies and index. ISBN: 0071002782 (International ed. : pbk.) Subjects--Topical Terms: Advertising.Sales promotion. Dewey Class. No.: 659.111