TY  - BOOK
AU  - Olins,Wally
TI  - Corporate identity: making business strategy visible through design 
SN  - 0500278083 (pbk.)
PY  - 1994///
CY  - London
PB  - Thames and Hudson
KW  - Corporate identity
KW  - Corporate image
KW  - Industrial design coordination
KW  - Packaging
KW  - Trademarks
N1  - Includes bibliographical references and index
ER  -