Olins, Wally. <br/><br/>
Corporate identity :  making business strategy visible through design / 
Wally Olins. 
 - 1st pbk. ed. 
 - London :  Thames and Hudson,  1994. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0500278083 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate identity.<br/>Corporate image.<br/>Industrial design coordination.<br/>Packaging.<br/>Trademarks.