Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
 Advertising principles and practice 
William Wells, John Burnett, Sandra Morarity. 
 - 5th ed. 
 - New Jersey :  Prentice Hall,  c2000. 
 - 562 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0130872180 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1