Solomon, Michael R.

Consumer behaviour : buying, having and being / Michael R. Solomon. - 10th ed., Global ed. - Harlow, England : Pearson, c2013. - 639 p. : ill. ; 28 cm.

Includes bibliographical references and index.

9780273767312 (pbk.) 0273767313 (pbk.)


Consumer behavior.
Market surveys.

658.8342