Weitz, Barton A. <br/><br/>
Selling :  building partnerships / 
Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. 
 - 4th ed. 
 - Boston :  McGraw-Hill,  c2001. 
 - xxv, 630 p. :  ill. ;  25 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071180699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.