Not for sale / for promo only : new directions in promotional design /
edited & published by Viction:ary; [concepts & art direction by Victor Cheung ; forewords by Demian Conrad, Mark Graham].
- Hong Kong : Viction:ary, c2011.
- 237 p. : col. ill. ; 27 cm.
Includes bibliographical references.
A good promotional tool has to be visually engaging before it bring in messages for immediate response. This particular principle challenges designers and advertising agencies with the ability to generate maximum and immediate publicity within limited budget and time. Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale :For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only."--Publisher's website. "Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. From invitations to brochures, portfolios and catalogues, B.E.A.M. - Visual Tactics in Promotional Design captures the innovation necessary to stand out in a competitive world market and demand notice from prospective clients. As new outlets and technologies are constantly in the process of being created or reinvented, visionary designers who arm themselves with the latest tools feel less constrained and as a result, more free to experiment with implementation than their competitors. The creative output featured in this volume is unmatched and includes products cutting across a diverse cross section of industries including charity, fashion, food, professional, and of course, the design industry."--Publisher description.