TY  - BOOK
AU  - Ambrose,Gavin
AU  - Harris,Paul
TI  - Packaging the brand: the relationship between packaging design and brand identity 
T2  - Required reading range. Course reader
SN  - 9782940411412 (pbk.)
U1  - 658.827 22
PY  - 2011///
CY  - Lausanne, Switzerland, La Vergne, TN
PB  - Ava Academia, Distributed in the U.S. & Canada by Ingram Publisher Services
KW  - Branding (Marketing)
KW  - Graphic Design (Typography)
KW  - Trademarks
KW  - Design
N1  - Includes bibliographical references (p. 206) and index
N2  - This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns
ER  -