Ambrose, Gavin. <br/><br/>
Packaging the brand :  the relationship between packaging design and brand identity / 
Gavin Ambrose, Paul Harris. 
 - Lausanne, Switzerland :  La Vergne, TN :  Ava Academia ;  Distributed in the U.S. & Canada by Ingram Publisher Services,  c2011. 
 - [208] p. :  ill. (chiefly col.) ;  30 cm 
 - Required reading range. Course reader .
 - Required reading range.  Course reader. .
<br/><br/>Includes bibliographical references (p. 206) and index 
<br/><br/> This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns. 
<br/><br/><label>ISBN: </label>9782940411412 (pbk.) 2940411417 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Graphic Design (Typography)<br/>Trademarks--Design.
<br/><br/><label>Dewey Class. No.: </label>658.827