TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780273753360 (Global ed. : pbk.)
U1  - 658.8 22
PY  - 2012///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -