Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed. 
 - Harlow, England :  Pearson Education Limited,  c2012. 
 - 1 volume (various pagings) :  illustration ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273753360 (Global ed. : pbk.) 0273753363  (Global ed. : pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8