TY  - BOOK
AU  - Winer,Russell S.
AU  - Dhar,Ravi
TI  - Marketing management
SN  - 9781292023410 (pbk.)
PY  - 2014///
CY  - Harlow, Essex
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -