Winer, Russell S. <br/><br/>
Marketing management / 
​Russ Winer, Ravi Dhar. 
 - 4th ed., Pearson new international ed. 
 - Harlow, Essex :  Pearson,  c2014. 
 - ii, 492 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292023410 (pbk.) 1292023414 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.