McGoldrick, Peter. <br/><br/>
Retail marketing / 
Peter McGoldrick. 
 - 2nd ed. 
 - London :  McGraw Hill,  2002. 
 - x, 658 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077092504 (pbk.) 0077092503 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade<br/>Retail trade--Case studies.<br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.87