TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: applications to contemporary issues 
SN  - 0130090484
U1  - 658.83 22
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
N1  - Accompanying CD-ROM held at Circulation Desk : dd876; Cd-rom: spss student version 10.0 for windows
ER  -