Swarbrooke, John. <br/><br/>
Consumer behaviour in tourism / 
John Swarbrooke and Susan Horner. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  c2007. 
 - ix, 428 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750667357 (pbk.) 0750667354 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Tourism.<br/>Tourism--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8342