TY  - BOOK
AU  - Bernardin,Tom
AU  - Tutssel,Mark
TI  - Humankind
SN  - 9781576875490 (hbk.)
U1  - 659.1019 22
PY  - 2010///
CY  - New York
PB  - PowerHouse
KW  - Leo Burnett Company
KW  - Marketing
KW  - Psychology aspects
N1  - Includes index
N2  - "HumanKind is not about advertising or brand propositions or selling products, but a story about people, purpose, and changing behavior.  It's a look at marketing that serves true human needs and not the other way around.  Humankind - the approach and this book - invites you into the world of Leo Burnett; a behind-the-scenes look at a global creative network that believes modern-day communication needs to be rooted in fundamental human need. HumanKind puts laser sharp focus on the infinite power of imagination and its ability to change the way people think, feel, and ultimately, behave."--Forward
ER  -