TY  - BOOK
AU  - Ghauri,Pervez N.
AU  - Cateora,Philip R.
TI  - International marketing
SN  - 9780077122850 (pbk.)
U1  - 658.84 22
PY  - 2010///
CY  - London
PB  - McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and index
ER  -