Baran, Stanley J. <br/><br/>
Introduction to mass communication / 
Shirley J. Baran. 
 - 6th ed. 
 - New York :  McGraw Hill,  c2010. 
 - xxiv, 450 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070169135 (international ed.: pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture<br/>Media literacy.