Roscam-Abbing, Erik. <br/><br/>
Brand-driven innovation :  strategies for development and design / 
Erik Roscam-Abbing. 
 - Lausanne, Switzerland :  AVA Academia,  2010. 
 - 208 p. :  col. ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>9782940411283 (pbk.) 294041128X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Design.<br/>Branding (Marketing).<br/>Organizational change.
<br/><br/><label>Dewey Class. No.: </label>658.827