Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - New Jersey :  Prentice Hall,  1999. 
 - xviii, 635 p. :  ill. ;  28 cm +  1 computer optical disc (4 3/4 in.) 
<br/><br/> Accompanying CD-ROM held at Circulation Desk ; DD365, DD366. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130961906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.