Ooi, Steve Wei Tee. <br/><br/>
How alcoholic beverage companies use emotional appeal as branding tool in print advertisement.  Case studies on Heineken and Guinness / 
Steve Ooi Wei Tee. 
 -  2010. 
 - 33 p. :  ill. ;  30 cm. 
<br/><br/> Level 3 - Oct 2009 cohort.  Located at Red Spot Room 
<br/><br/>Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Alcoholoc beverage industry.<br/>Brand name products.<br/>Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>GD2010-07