Ho, Louise Kimberly.

Many products have often been endorsed by celebrities. What influences does tis have on Malaysian mobile advertising? / Louise Kimberly Ho. - 2008. - 40 p. : ill. ; 30 cm.

Located at Red Spot Room.

a Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2008.

Includes bibliographical references. Level 3 - Oct 07 cohort.

ISBN001181


Celebrities.
Cellular telephone.
Endorsements in advertising.

659.1