TY - MANSCPT AU - Chay,Jah Hee ED - KBU International College. ED - Nottingham Trent University. TI - A study on how successful does unconventional advertising promotes audience engagement U1 - GD2010-01 PY - 2010/// KW - Advertising N1 - Level 3 - Oct 2009 cohort; Located at Red Spot Room; Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010; Includes bibliographical references ER -