TY  - MANSCPT
AU  - Teo,Zhi Qi
ED  - KBU International College.
ED  - Nottingham Trent University.
TI  - A comparison of branding used by Airasia and Malaysian Airlines: How do these airlines companies create a competitive edge for themselves? 
SN  - ISBN002196
U1  - 658.827 22
PY  - 2009///
KW  - Airlines
KW  - Malaysia
KW  - Brand name product
KW  - Branding (Marketing)
KW  - Commercial aeronautics
N1  - Located at Red Spot Room; Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009; Includes bibliographical references; Level 3 - Oct 08 cohort
ER  -