TY  - BOOK
AU  - Ranchhod,Ashok
AU  - Tinson,Julie
AU  - Gauzente,Claire
TI  - Marketing strategies: a twenty-first century approach 
SN  - 0273651927
PY  - 2004///
CY  - Harlow, England, New York
PB  - Financial Times/ Prentice Hall
KW  - Marketing
KW  - Case studies
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -