Ranchhod, Ashok. <br/><br/>
Marketing strategies :  a twenty-first century approach / 
 A twenty-first century approach.  21st century approach. 
Ashok Ranchhod, with contributions from Julie Tinson and Claire Gauzente. 
 - Harlow, England ;  New York :  Financial Times/ Prentice Hall,  2004. 
 - 239 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273651927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Marketing research.