TY  - BOOK
AU  - Foxall,Gordon
AU  - Goldsmith,Ronald Earl
AU  - Brown,Stephen
TI  - Consumer psychology for marketing
SN  - 9781861523716
PY  - 1998///
CY  - London
PB  - International Thomson Business Press
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
N2  - "Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development." "The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice."--BOOK JACKET
ER  -