Foxall, Gordon. <br/><br/>
Consumer psychology for marketing / 
Gordon Foxall, Ronald Goldsmith, Stephen Brown.. 
 - 2nd ed. 
 - London :  International Thomson Business Press,  1998. 
 - 286 p. :  ill. 
<br/><br/> "Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and new product development." "The authors bring the first edition fully up-to-date to include the latest research findings for marketing decision-making. The text covers a wide range of material on the theme of personality and new product purchase, and includes an update on repeat-buying influences and the effects of the environment on influencing consumer choice."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>9781861523716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Psychological aspects.