TY  - BOOK
AU  - Gelman,Aleksandr
AU  - Gorkin,Baruch
AU  - Noel-Paton,Kate
AU  - Sato,Kaoru
TI  - Subtraction: aspects of essential design 
SN  - 2880463912
PY  - 2000///
CY  - Hove, East  Sussex
PB  - RotoVision
KW  - Industrial design
KW  - History
KW  - 20th century
KW  - Decorative arts
N2  - "A renowned designer gives a provocative explanation of his unusual design approach, so admired for the powerful and effective messages it conveys. The author breaks down his philosophy into four stages - expose, conceal, accept, reject - in order to strip away the layers of design that often conceal the essence of an idea. The Centre Georges Pompidou, the Nike logo, the Mickey Mouse prototype, and other widely recognized design examples are used to elucidate his theory."--BOOK JACKET
ER  -