TY  - BOOK
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
SN  - 9780071111188 (international : alk paper)
U1  - 658.827 22
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Title on disc label: AdSim; Accompanying CD-ROM held at Circulation Desk ; DD1728; Includes bibliographical references and index
ER  -