Branded? /
Gareth Williams.
- London : V&A Publications, 2000.
- 94 p. : col. ill. ; 21 cm.
Includes bibliographical references.
"What would people think of me if I drove a Mercedes? Am I more 'Gucci' than 'Adidas'? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This lively illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they might mean to the people who buy them." "Through a series of snapshots of the products or advertisements of key companies such as Coca-Cola, Levi's and McDonald's, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics: some promising authenticity and reliability, others offering technological empowerment or a luxurious lifestyle. Brands and their meanings - formed as much by consumers as they are by product designers or marketing directors - are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations."--BOOK JACKET.