Kotler, Philip <br/><br/>
Marketing Management 

 - 11th ed., international edition 
 - New Jersey  Prentice Hall, Pearson Education International  2003 
 - 130 p.: ill.;25 cm 
<br/><br/> incl. index 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management