TY  - BOOK
AU  - Heller,Steven
TI  - Paul Rand
SN  - 0714837989
PY  - 1999///,
CY  - London
PB  - Phaidon Press
KW  - Design
KW  - United States
KW  - History
KW  - 20th century
KW  - Commercial art
KW  - Designers
KW  - Biography
KW  - Rand, Paul, 1914-1996 -- Criticism and interpretation
N1  - Routes : the boy art director  Advertising : modernism comes to Madison  Publishing : the play instinct at work  Corporate identity : good design is good business  Paul Rand : author  Paul Rand : the modern professor /​ by Jessica Helfand
N2  - "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language."--BOOK JACKET. "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work."--BOOK JACKET. "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--BOOK JACKET
ER  -