TY  - BOOK
AU  - Bayne,Kim M.
TI  - The Internet marketing plan: the complete guide to instant web presence 
SN  - 0471355984
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Internet marketing
N1  - "Wiley computer publishing."; Includes index; Accompanying CD-ROM held at Circulation Desk : DD557
N2  - "The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--BOOK JACKET
ER  -