TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing: text and cases 
SN  - 0077094379
PY  - 1999///
CY  - London
PB  - Mcgraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -