Lancaster, Geoffrey. <br/><br/>
Essentials of marketing :  text and cases / 
Geoff Lancaster, Lester Massingham. 
 - 3rd ed. 
 - London :  Mcgraw-Hill,  1999. 
 - vii, 539 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0077094379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.