TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development, and management of Asian brands for the global market 
SN  - 0471835765
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Brand name products
KW  - Case studies
KW  - Marketing
KW  - Competition, International
N1  - Includes bibliographical references and index
N2  - "In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--BOOK JACKET
ER  -