TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text & cases 
SN  - 0273651129
PY  - 2002///
CY  - New York
PB  - Financial Times/Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -