Johnson, Gerry. <br/><br/>
Exploring corporate strategy :  text & cases / 
Gerry Johnson, Kevan Scholes. 
 - 6th ed. 
 - New York :  Financial Times/Prentice Hall,  2002. 
 - xxxvii, 1082 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273651129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.<br/>Business planning--Case studies.<br/>Strategic planning--Case studies.