Churchill, Gilbert A.

Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - 5th ed. - Chicago : Irwin, c1997. - xxiii, 813 p. : col. ill. ; 24 cm. - The Irwin series in marketing. .

Includes bibliographical references (p. 774-797) and indexes.

0256137870


Sales management.