Research methods for business students /
Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.
- 2nd ed.
- Harlow : Financial Times/Prentice Hall, c2000.
- xvi, 479 p. : ill. ; 25 cm.
Previous ed.: London: Pitman, 1997.
Includes bibliographical references (p. 438-445).
"This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research." "Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem."--BOOK JACKET.