Saunders, Mark, 1959-

Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill. - 2nd ed. - Harlow : Financial Times/Prentice Hall, c2000. - xvi, 479 p. : ill. ; 25 cm.

Previous ed.: London: Pitman, 1997.

Includes bibliographical references (p. 438-445).

"This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research." "Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem."--BOOK JACKET.

0273639773


Business--Research--Methodology.
Management--Research--Methodology.
Business--Research--Data processing.